Partner overview — development stage
The Comedy Con
Comedy is bigger than a stage.
What is being built
The Comedy Con is a gathering designed around the whole of comedy in one building — live performance, screen work, audio, writing and craft, history, fandom, and the business behind it. The project is in active development. Dates, city, venue, programming, and talent are not announced, and nothing on this page should be read as a confirmed commitment.
What the building holds
- Live work — Sets, showcases, recordings, readings, and performances built for the room.
- On screen — Screenings, episodes, pilots, deep cuts, and the stories behind them.
- On mic — Live audio, recordings, and conversations that usually happen away from the audience.
- How it gets made — Writers, performers, directors, producers, crews, and the decisions behind the finished thing.
- The long memory — Artifacts, archives, exhibits, and the lineage behind what people are doing now.
- Try the work — Workshops, games, open formats, and ways to participate instead of only watching.
Why partner at this stage
- Category positions are open while the format is still being designed, so a partner can shape what gets built rather than sponsor a finished object.
- Involvement is developed as programming and audience experience, not signage placed around the edges.
- Terms, scale, and pricing are set case by case against what a partner wants to achieve. Nothing is packaged or published.
Development model — open categories
Presenting
A model for title-level association across the whole project, developed with the partner.
Supporting
A model for category involvement in a stage, a space, or an audience-facing idea people can walk into.
Community
A model for local and independent involvement: clubs, schools, festivals, and organizations already inside comedy.
Categories under discussion: Presenting · Streaming and distribution · Podcast and audio platforms · Beverage · Hospitality and hotels · Transport and mobility · Ticketing technology · Creator studio and production · Talent hospitality · Audience experience · Merchandise and retail. No partners are confirmed and no logos are placed.
Value areas a partnership can be built around
- Awareness across a cross-generational comedy audience
- In-person sampling and product experience
- Fan engagement in a high-affinity environment
- Talent integration and creator content
- Lead capture and first-party data
- Hospitality for clients and partners
- Media exposure through owned, earned, and creator channels
- Post-event analytics and reporting
These describe the areas a partnership can be designed around. No audience size, reach, demographic, or performance figures are claimed, because the event has not taken place.