Sponsorship overview — development stage
Comedy is bigger
than a stage.
The Entire World of Comedy. One Building.
A partnership opportunity at the stage where a partner can still shape what gets built. Dates, city, venue, programming, and participants are not announced.
What is being built
The Comedy Con is a gathering designed around the whole of comedy in one building — live performance, screen work, audio, writing and craft, history, fandom, and the business behind it. The project is in active development. Nothing on this page should be read as a confirmed commitment, and anything not stated here is simply not decided yet.
What the building holds
- Live work — Sets, showcases, recordings, readings, and performances built for the room.
- On screen — Screenings, episodes, pilots, deep cuts, and the stories behind them.
- On mic — Live audio, recordings, and conversations that usually happen away from the audience.
- How it gets made — Writers, performers, directors, producers, crews, and the decisions behind the finished thing.
- The long memory — Artifacts, archives, exhibits, and the lineage behind what people are doing now.
- Try the work — Workshops, games, open formats, and ways to participate instead of only watching.
Why partner at this stage
01
Category positions are open while the format is still being designed, so a partner shapes what gets built rather than sponsoring a finished object.
02
Involvement is developed as programming and audience experience, not signage placed around the edges.
03
Terms, scale, and pricing are set case by case against what a partner wants to achieve. Nothing is packaged or published.
Partnership pathways
Three ways in. Each is a starting shape for a conversation, not a priced package.
Category partner
One organisation works with us inside a single category while the format is still being written, so the involvement is designed rather than retrofitted.
- Category exclusivity discussed case by case
- Involvement shaped into programming, not signage
- Development-stage input on the relevant experience
Space or experience partner
A partner takes on a defined space or audience experience inside the building and builds it with us from the brief upward.
- A named, walk-into experience rather than a placement
- Co-designed with the production team
- Content, sampling, or craft-led formats all possible
Founding partner
For an organisation that wants to be part of the origin story of the project rather than a later edition of it.
- Association across the whole of the project
- Longest lead time and deepest creative involvement
- Terms set entirely against what the partner wants to achieve
Development model — open categories
Presenting
A model for title-level association across the whole project, developed with the partner.
Supporting
A model for category involvement in a stage, a space, or an audience-facing idea people can walk into.
Community
A model for local and independent involvement: clubs, schools, festivals, and organizations already inside comedy.
Categories under discussion: Presenting · Streaming and distribution · Podcast and audio platforms · Beverage · Hospitality and hotels · Transport and mobility · Ticketing technology · Creator studio and production · Talent hospitality · Audience experience · Merchandise and retail. No partners are confirmed and no logos are placed.
Value areas a partnership can be built around
- Awareness across a cross-generational comedy audience
- In-person sampling and product experience
- Fan engagement in a high-affinity environment
- Talent integration and creator content
- Lead capture and first-party data
- Hospitality for clients and partners
- Media exposure through owned, earned, and creator channels
- Post-event analytics and reporting
These describe the areas a partnership can be designed around. No audience size, reach, demographic, or performance figures are claimed, because the event has not taken place.
How a partnership comes together
01
Conversation
What you want to achieve, and whether this is the right room for it.
02
Shaping
We design an involvement against that goal while the format is still open.
03
Terms
Scale, category, and cost written to the specific involvement. Nothing is packaged.
04
Build
The partnership is developed alongside the programming, not bolted on at the end.